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| Author: | Munkelt, I. Stippel, P. |
| Title: | Tools für den Augenblick der Wahrheit: Themen, Thesen und Trends vom 23. Deutschen Marketing-Tag 1995 in Wiesbaden. |
| Journal: | Absatzwirtschaft
1995 : NOV, p. 22-26, 28 |
| Index terms: | SERVICE MARKETING STRATEGIC MANAGEMENT CONSUMER SATISFACTION CONFERENCES GERMANY |
| Language: | ger |
| Abstract: |
SCIMA