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| Author: | Munkelt, I. Stippel, P. |
| Title: | Relationship Marketing: Schicksal und Chance. Themen, Thesen und Trends vom 24. Deutschen Marketing-Tag 1996 in Leipzig. (!Relationship marketing) |
| Journal: | Absatzwirtschaft
1996 : NOV, p. 20-24, 26 |
| Index terms: | MARKETING CONFERENCES GERMANY |
| Language: | ger |
| Abstract: |
SCIMA