search query: @indexterm Green consumers / total: 34
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| Author: | Chan, R. |
| Title: | Determinants of Chinese consumers' green purchase behavior |
| Journal: | Psychology & Marketing
2001 : APR, VOL.18:4, p.389-413 |
| Index terms: | CONSUMER BEHAVIOUR CHINA GREEN CONSUMERS |
| Language: | eng |
| Abstract: | This study examines the influence of various cultural and psychological factors on the green purchase behavior of Chinese consumers. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey. The survey results obtained in two major Chinese cities provide reasonable support for the validity of the proposed model. Specifically, the findings from the structural-equation modeling confirm the influence of the subects' man-nature orientation, degree of collectivism, ecological affect, and marginally, ecological knowledge, on their attitudes toward green purchases. Their attitudes toward green purchases, in turn, are also seen to affect their green purchase behavior via the mediator of green purchase intention. |
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