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| Author: | Lees-Marshment, J. |
| Title: | Marketing the British Conservatives 1997-2001 |
| Journal: | Journal of Marketing Management
2001 : NOV, VOL. 17:9-10, p. 929-941 |
| Index terms: | Political parties Communication Public choice United Kingdom |
| Language: | eng |
| Abstract: | The author explores the attempts made by William Hague, the leader of the Conservative Party, to use political marketing and make the Party more responsive to voters. Analysis indicates the difficulty but also the importance of marketing political parties. |
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