search query: @indexterm Green consumers / total: 34
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| Author: | Shove, E. |
| Title: | Converging conventions of comfort, cleanliness and convenience |
| Journal: | Journal of Consumer Policy
2003 : DEC, VOL. 26:4, p. 395-418 |
| Index terms: | Consumption Green consumers Consumer behaviour Environmental protection Models |
| Language: | eng |
| Abstract: | Green consumption is analyzed by many commentators as if it were an expression of individual environmental commitment. This article explores the idea that patterns of resource consumption (especially of energy and water) reflect what are generally inconspicuous routines and habits. Are such conventions evolving or standardising in ways that are increasingly resource intensive? In addressing this question with reference to three domains of daily life: comfort, cleanliness, and convenience, four simple models of change are outlined, two of which imply an inexorable escalation of resource consumption, two of which do not. The purpose of this illustrative exercise is to demonstrate the importance of understanding the systemic redefinition of "normal practice". |
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