search query: @indexterm Green consumers / total: 34
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| Author: | Heiskanen, E. |
| Title: | The performative nature of consumer research: consumers' environmental awareness as an example |
| Journal: | Journal of Consumer Policy
2005 : JUN, VOL 28:2, p. 179-201 |
| Index terms: | environment consumer research consumer behaviour consumer attitudes green consumers |
| Freeterms: | context |
| Language: | eng |
| Abstract: | The paper considers the way "green consumers" are constructed in studies on consumer environmentalism aiming to inform policy makers. The conclusion is that consumer research is a creative process, in which consumers interact with various contexts eliciting different outcomes. The article suggests that more attention should be paid to context in research, and that researchers should recognize their active role when interacting with both consumers as research subjects and with policymakers as research utilizers. |
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