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| Author: | Schnaars, S. P. |
| Title: | Situational factors affecting forecast accuracy. |
| Journal: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 290-297 |
| Index terms: | MARKET FORECASTING RANDOM WALKS MARKETING MODELS SAMPLING |
| Language: | eng |
| Abstract: |
SCIMA