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| Author: | Gatignon, H. |
| Title: | Competition as a moderator on the effect of advertising on sales. |
| Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 387-398 |
| Index terms: | ADVERTISING EFFECTIVENESS SALES CONSUMER PRICE INDEX MARKET RESEARCH MARKETING MODELS COMPETITION |
| Language: | eng |
| Abstract: |
SCIMA