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| Author: | Reynolds, K. E. Beatty, S. E. |
| Title: | A relationship customer typology |
| Journal: | Journal of Retailing
1999 : WINTER, VOL. 75:4, p. 509-523 |
| Index terms: | Retailing Customers Consumer behaviour Salesmen |
| Language: | eng |
| Abstract: | Focusing on retail clothing salesperson-customer relationships, the authors develop a relationship customer typology based on specific consumer characteristics related to the maintenance of these relationships. |
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