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| Author: | Dempster, A. |
| Title: | Valuing announcement options |
| Journal: | European Management Journal
2006 : APR-JUN, VOL 24:2-3, p. 117-127 |
| Index terms: | options option valuation decision making uncertainty strategy company performance communication |
| Freeterms: | real options announcements |
| Language: | eng |
| Abstract: | This article introduces a theory of corporate announcement based on the new concept of an announcement option which has not yet been identified as an independently valuable real option de-coupled from strategy implementation. The article conceptualises corporate announcements as real options, thereby providing a framework and concentrating on a methodology for precisely valuing announcements. The case of Prudential plc's announcements regarding its internet venture Egg is analysed to illustrate the concepts. |
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