search query: @indexterm Social change / total: 343
reference: 131 / 343
Author: | Scott, W. G. |
Title: | Il marketing oltre il duemila. |
Journal: | Impresa
1992 : 3, p. 4-10 |
Index terms: | MARKETING MARKETING STRATEGY SOCIAL CHANGE ORGANIZATIONAL CHANGE |
Language: | ita |
Abstract: |
SCIMA