search query: @indexterm Social change / total: 343
reference: 110 / 343
Author: | Wenzel, C. O. Franck, J. |
Title: | Freizeitmärkte: Neues Zielgruppenverständnis. |
Journal: | Absatzwirtschaft
1994 : JUL, p. 40-42 |
Index terms: | LEISURE LIFE STYLE SOCIAL CHANGE MARKETING CONCEPT STRATEGIC PLANNING |
Language: | ger |
Abstract: |
SCIMA