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| Author: | Dransfeld, H. |
| Title: | Qualifying weighted expert opinion: the future of interactive television and retailing |
| Journal: | Technological forecasting and social change
2000 : JAN, VOL. 63:1, p. 81-90 |
| Index terms: | TECHNOLOGICAL FORECASTING SOCIAL CHANGE FUTURE |
| Language: | eng |
| Abstract: | The core of this paper is a description and discussion of a way of qualifying data gathered using a Delphi survey, in this case connected with attempting to predict the future of interactive television for retailing in the luxury and performance car industry.The analysis of the data was based, not on standard cross-impact matrix approach to handling qualifiable information within Delphi surveys, but on a novel alternative method. |
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