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Author:Becken, S.
Wilson, J.
Title:Trip planning and decision making of self-drive tourists - A quasi-experimental approach
Journal:Journal of Travel & Tourism Marketing
2006 : VOL. 20:3/4, p. 47-62
Index terms:decision making
pollution
travel
Language:eng
Abstract:New Zealand is trying to find ways to reduce the emissions that touring holidays produce, like greenhouse gas. This study seeks to influence rental vehicle tourists' planning and decision making towards shorter travel. The study conducted 90 semi-structured interviews as part of a quasi-experimental approach, in which tourists were treated by receiving a purpose-designated tourist map. The results show that the tourist map did not influence tourists' itineraries, but tourists in New Zealand consistently followed a travel budget of about 3-5 hours driving per day.
SCIMA record nr: 264210
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