search query: @indexterm Social change / total: 343
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| Author: | Kapferer, J. N. |
| Title: | Publicite : une revolution des methodes de travail = Advertising : a revolution in work methods. |
| Journal: | Revue Francaise de Gestion
1985 : SEP-DEC, 53-54, p. 102-111 |
| Index terms: | ADVERTISING CONSUMER EXPECTATIONS FRANCE SOCIAL CHANGE |
| Language: | fre |
| Abstract: |
SCIMA