search query: @indexterm Social change / total: 343
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| Author: | Cooper, P. D. Miaoulis, G. |
| Title: | Altering corporate strategy criteria to reflect the changing environment: the role of life satisfaction and the growing senior market. |
| Journal: | California Management Review
1988 : FALL, VOL. 31:1, p. 87-97 |
| Index terms: | CORPORATE STRATEGY BUSINESS ENVIRONMENT SOCIAL CHANGE OLDER WORKERS |
| Language: | eng |
| Abstract: | The marketing discipline has focused so far mainly on product and service satisfaction. These measures alone are no longer sufficient to guide marketing-oriented organizations. The concept of life satisfaction is introduced. This is demonstrated to be different from the traditional chronological age/family life cycle basis. Five important dimensions of life satisfaction are identified: 1. taking pleasure in everyday activities, 2. considering life meaningful, 3. holding a positive self-image, 4. having an optimistic outlook, 5. feeling success in achieving goals. Based on these dimensions, researchers devised an 18-item scale. Managers are advised on how to make full use out of the context of life satisfaction in marketing. |
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