search query: @freeterm E-commerce / total: 349
reference: 317 / 349
| Author: | Evans, P. Wurster, T.S. |
| Title: | Getting real about virtual commerce |
| Journal: | Harvard Business Review
1999 : NOV/DEC, VOL. 77:6, p. 85-94 |
| Index terms: | Electronic commerce Market share Strategy Competitive advantage Marketing USA |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | A second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. |
SCIMA