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| Author: | Brynjolfsson, E. Smith, M.D. |
| Title: | Frictionless commerce? A comparison of Internet and conventional retailers |
| Journal: | Management Science
2000 : APR, VOL. 46:4, p. 563-585 |
| Index terms: | Internet Electronic commerce Retailing Competition Prices |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | The characteristics of the Internet as channel for 2 categories of homogeneous products, that is books and CDs, are empirically analyzed. Using a data set of over 8,500 price observations collected over a period of 15 months, pricing behaviour at 41 Internet and conventional retail outlets is compared. It is found that prices on the Internet are from 9 to 16 percent lower than prices in conventional outlets. Additionally, it is found that Internet retailers' price adjustments over time are up to 100 times smaller than conventional retailers' price adjustments. |
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