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| Author: | Bahl, R. Livingston, J. |
| Title: | Tying the knot |
| Journal: | Executive agenda
2000 : VOL. 3:3, p. 5-13 |
| Index terms: | Competition Companies Alliances Electronic commerce Success |
| Freeterms: | e-business e-commerce |
| Language: | eng |
| Abstract: | This article deals with corporate marriages. One of the most important of the lesser-known techniques is knowing how to "tie the knot", that is, how to form different types of alliances with different partners. There are 2 broad categories of partners in the online world: those that help drive a companys business model and those that help drive the customer value proposition. E-leaders build an alliance network that merges both seamlessly without losing the focus on the overall customer experience. |
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