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| Author: | Vijayaraman, B.S. Bhatia, G. |
| Title: | A framework for determining success factors of an e-commerce initiative |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:2, p. 63-75 |
| Index terms: | Internet Electronic commerce Success Entrepreneurship Small business |
| Freeterms: | SME e-commerce |
| Language: | eng |
| Abstract: | Businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While the Internet is used for cutting cost and generating revenue by conducting business-to-consumer (B2C) e-commerce (EC) and business-to-business (B2B) e-commerce, existing businesses and entrepreneurs are finding tremendous challenges to succeed. This paper examines the factors that are critical to the success of any companys e-commerce initiative and makes recommendations to businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by the Internet. |
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