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| Author: | Fram, E.H. |
| Title: | E-commerce survivors: Finding value amid broken dreams |
| Journal: | Business Horizons
2002 : JUL/AUG, VOL. 45:4, p. 15-20 |
| Index terms: | Electronic commerce Competition Companies Consumers Markets Prices Success USA |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | This article examines the businesses evolution of electronic commerce in the U.S. B-to-C firms have to focus on one of three approaches: catalog retailing with Internet selling operations, "bricks and clicks" integration, and pure-plays offering customer satisfaction. B-to-B firms must adjust to commoditization, deal with price competition, and use private and consortium Net exchanges efficiently. The most important survisors will be those with sound business strategies. |
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