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| Author: | Fahy, J. Hooley, G. |
| Title: | Sustainable competitive advantage in electronic business: towards a contingency perspective on the resource-based view |
| Journal: | Journal of Strategic Marketing
2002 : DEC, VOL. 10:4, p. 241-253 |
| Index terms: | Electronic commerce Competitive advantage |
| Freeterms: | e-commerce e-business |
| Language: | eng |
| Abstract: | In examining the nature of competitive advantage in an electronic business environment this paper adopts a contingency perspective. Several intriguing questions emerge. Do 'new economy' companies have different resource profiles to 'old economy' companies? Are the patterns of resource development and accumulation different? Are attained advantages less sustainable for e-businesses? These are the kinds of themes examined in this paper. The literature on competitive advantage is reviewed with the challenges posed by the recent changes in the business environment. Two broad sets of firms are identified as emerging out of the e-business shake up and the resource profiles of these firms are discussed. In addition, propositions and implications for research and practice are discussed. |
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