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| Author: | Stell, R. Paden, N. |
| Title: | Creating retail Web sites for different consumer shopping orientations |
| Journal: | Journal of Internet Commerce
2002 : VOL. 1:1, p. 3-16 |
| Index terms: | CONSUMER BEHAVIOUR CUSTOMERS SHOPPING INTERNET INFORMATION TECHNOLOGY ELECTRONIC COMMERCE |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | As the number of Web sites continues to expand and consumers increase their use of the Internet, companies must find ways to convert visitors to buyers and boost return visits to their sites. Most sources that offer guidelines for developing Web sites assume that all Internet shoppers are the same. An examination of customers' shopping orientations would, however, indicate that this is unlikely to be the case. To develop a more effective Web site, it is important to consider the shopping orientations of the target market. This article describes five different shopping orientations and offer's ways to address these differences when creating a Web site. |
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