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| Author: | Jones, M. C. Kayworth, T. C. |
| Title: | An exploratory assessment of Web site performance: The role of expertise and site objectives |
| Journal: | Journal of Internet Commerce
2002 : VOL. 1:1, p. 17-32 |
| Index terms: | PERFORMANCE APPRAISAL CASE STUDIES EVALUATION ELECTRONIC COMMERCE USA |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | This paper presents findings of an exploratory case study that was undertaken to assess Web performance evaluation in three petroleum energy firms in the Southwest. Finding s indicate that firms with clearly defined Web site objectives will tend to have much more comprehensive strategies for Web site performance evaluation. Contrary to the authors' expectations, perceptions of Web expertise was not significantly related to perceived Web site performance. However, there was a clear relationship between perceived Web development expertise and the perceived ability to improve sites. Additionally, the authors' findings suggest a lack of senior management guidance in Web related initiatives has contributed to an inability to successfully link Web performance measures to organizational objectives. |
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