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| Author: | Griffith, D.E. |
| Title: | The e-tailer challenge to store retailers: Disintermediation or functional remediation? |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:4, p. 111-120 |
| Index terms: | Electronic shopping Electronic commerce Distribution channels Retailing |
| Freeterms: | e-tailing e-commerce |
| Language: | eng |
| Abstract: | E-tailing threatens store retailers with more efficient forms of on-line sales. This threat is exaggerated if technology improves traditional intermediary efficiency as much as direct manufacturer-to-consumer efficiency. Channel remediation is an alternative hypothesis in which hybrid channels shift some retail functions on-line while maintaining many functions of traditional retailers. |
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