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| Author: | Herrmann, A. Johnson, E.J. |
| Title: | Preface to the Special Section on e-branding |
| Journal: | Electronic markets
2003 : VOL. 13:3, p. 194-195 |
| Index terms: | Brands Marketing Electronic commerce Internet |
| Freeterms: | e-branding e-business e-commerce WWW |
| Language: | eng |
| Abstract: | The preface presents the contents of this special section on e-branding. |
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