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| Author: | Rask, M. Kragh, H. |
| Title: | Motives for e-marketplace participation: Differences and similarities between buyers and suppliers |
| Journal: | Electronic markets
2004 : VOL. 14:4, p. 270-283 |
| Index terms: | Electronic commerce Markets Decision making Case studies |
| Freeterms: | e-business e-commerce |
| Language: | eng |
| Abstract: | The motivation of suppliers as well as buyers for e-marketplace (hereafter as: e-mpl.) participation (here as: partcp.) is closely linked to the perceived outcome of partcp. in terms of the benefits of joining and not joining an e-mpl. The key issue is why organizations decide to buy and/or sell goods or services in e-mpl. A theoretical framework is developed for the categorization of motivational factors, resulting in four different types of motives. The framework is applied to a dataset consisting of 41 case studies covering 20 industries in 12 countries. It is concluded that buyers and suppliers have different motives for engaging in e-mpl. activities. |
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