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| Author: | Lee, J.J-Y. (et al.) |
| Title: | Developing, operating, and maintaining a travel agency Website: Attending to e-consumers and Internet marketing issues |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 205-223 |
| Index terms: | Marketing Electronic commerce Internet Travel agents Consumers USA |
| Freeterms: | e-commerce WWW |
| Language: | eng |
| Abstract: | Travel agencies (hereafter as: tr-ags.) have increasingly utilized agency (here as: tr-ag.) Websites (here as: W./W-s.) on the Internet to enhance their marketing efforts. This exploratory study aims to provide an analysis of the Internet use by tr-ags. in the United States U.S). A survey conducted with 102 tr-ag. professionals collected primary data to examine the perceived value and contribution of a W. to the tr-ag. business, purposes for developing and operating a W., and benefits and challenges faced in operating a tr-ag. W. The results of this study not only identified various issues in developing, operating, and maintaining a tr-ag. W. but also made various suggestions to address those issues. |
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