search query: @author Prahalad, C. K. / total: 35
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| Author: | Prahalad, C. K. |
| Title: | New View of Strategy. An interview with C. K. Prahalad |
| Journal: | European Management Journal
1995 : VOL. 13:2, p. 131-138 |
| Index terms: | STRATEGIC MANAGEMENT STRATEGIC PLANNING FUTURE |
| Language: | eng |
| Abstract: | 'Strategic intent', 'core competence' and 'strategy as stretch and leverage', are all management concepts that have become associated with C. K. Prahalad and his frequent co-author, Gary Hamel, most often in the pages of the Harvard Business Review, but also in other journals and books. These ideas now form the basis of much new thinking about competitiveness by strategic managers. In 'Competing for the Future', Prahalad and Hamel create a new view of strategy in one overall statement developing earlier HBR consepts. Then, with new ideas like opportunity space, opportunity horizon, corporate challenge , and expeditionary marketing, the authors present a new language system to capture these ideas. Competing for the Future is about 'democratizing' strategy - how to engage a large number of people in creating a strategic direction. |
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