search query: @indexterm Marketing logistics / total: 35
reference: 2 / 35
Author: | Bhagwani, R. |
Title: | Keeping the high fliers |
Journal: | Airline Business
2000 : JUN, VOL. 16:6, p. 88-96 |
Index terms: | Airlines Travel Marketing strategy Marketing logistics Company ranking Bonus systems Service management |
Language: | eng |
Abstract: | The article deals with frequent flier programmes. |
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