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| Author: | Lawrence, S. F. |
| Title: | Analysis report project : audience, e-writing and information design |
| Journal: | Business communication quarterly
2003 : VOL 66:1, p. 47-60 |
| Index terms: | GRAPHIC DESIGN INFORMATION INTERNET |
| Language: | eng |
| Abstract: | Students often lapse into vague generalities and abstract qualifiers when they are asked to explain is a website effective or not. Soon many of these students will become entry-level managers, and they´ll have some connection to an organization on the Internet or intranet. That´s why they need to develop an awareness of the effectiveness of website and develop their writing skills for electronic media. This article reports a project where the aim is to meet both these goals. Practical examples are from business schools, whom students develop criteria for best practices by defining and justifying. |
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