search query: @indexterm product failures / total: 35
reference: 29 / 35
Author: | Cooper, R. G. |
Title: | New product success in industrial firms. |
Journal: | Industrial Marketing Management
1982 : JUL, VOL. 11:3, p. 215-223 |
Index terms: | NEW PRODUCTS SUCCESS PRODUCT FAILURES |
Language: | eng |
Abstract: |
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