search query: @author Baker, S. / total: 35
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| Author: | Stuart-Menteth, H. Wilson, H. Baker, S. |
| Title: | Escaping the channel silo: Researching the new consumer |
| Journal: | International Journal of Market Research
2006 : VOL. 48:4, p.415-437 |
| Index terms: | consumers marketing research |
| Language: | eng |
| Abstract: | This explanatory survey of Lexus customers develops a measure of customer experience that is applied uniformly across multiple channels. The findings show that the quality experience of interactive channels is also important in the customer relationship. |
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