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| Author: | Weaver, A. |
| Title: | Product placement and tourism-oriented environments: an exploratory introduction |
| Journal: | International Journal of Tourism Research
2007 : VOL. 9:4, p. 275-284 |
| Index terms: | consumption placement products tourism |
| Language: | eng |
| Abstract: | The paper examines the 'physical' placement of products within tourism-oriented environments. The type of placement that is discusses here occurs within 'non-store' spaces used by tourists. Tourism-oriented environments can enhance the attractiveness of placed products because they enable consumers to interact with and appraise these products before they purchase them. |
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