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| Author: | Birkinshaw, J. Crainer, S. |
| Title: | Combine harvesting |
| Journal: | Business Strategy Review
2009 : WINTER, VOL. 20:4, p. 20-23 |
| Index terms: | management pharmaceutical industry international companies networks innovation creativity R&D |
| Language: | eng |
| Abstract: | By mixing the wisdom of external and internal networks, there is the possibility of coming up with brilliant and unexpected solutions to seemingly sticky problems. The authors report on how Roche Diagnostics is exploring an experimental approach for harvesting clever ideas. |
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