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Author:Markides, C.
Crainer, S.
Title:Innovating globally
Journal:Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 24-27
Index terms:strategy
innovation
research
Language:eng
Abstract:Over two decades, C. Markides has studied business strategy and innovation with a recent focus on the broader picture of how people can deal with major social problems: Can the techniques used by managers to create innovation inside organizations work with global change? C. Markides talks with S. Crainer about the latest research.
SCIMA record nr: 273772
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