search query: @indexterm DECISION TREES / total: 35
reference: 32 / 35
Author: | Wensley, J. R. C. |
Title: | Relative success of marketing decision aids: a survey. |
Journal: | Omega
1979 : VOL. 7:1, p. 15-23 |
Index terms: | SENSITIVITY ANALYSIS DECISION MAKING DECISION TREES DELPHI TECHNIQUE MARKETING MARKETING MODELS ECONOMETRIC MODELS |
Language: | eng |
Abstract: |
SCIMA