search query: @indexterm Video cassettes industry / total: 35
reference: 13 / 35
| Author: | Potter, W. J. |
| Title: | Segmenting VCR owners. |
| Journal: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 29-39 |
| Index terms: | MARKET SEGMENTATION ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING VIDEO CASSETTES INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA