search query: @indexterm Video cassettes industry / total: 35
reference: 13 / 35
Author: | Potter, W. J. |
Title: | Segmenting VCR owners. |
Journal: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 29-39 |
Index terms: | MARKET SEGMENTATION ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING VIDEO CASSETTES INDUSTRY |
Language: | eng |
Abstract: |
SCIMA