search query: @indexterm Video cassettes industry / total: 35
reference: 12 / 35
| Author: | |
| Title: | Video tapes. |
| Journal: | Market Research Great Britain
1988 : DEC, VOL. 29, p. 39-46 |
| Index terms: | VIDEO CASSETTES INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented covering the market for recorded and blank video tape in the UK. Key trends are outlined. Total market size is estimated, data are published about volume and value sales. Sources of supply are examined. The role of imports is highlighted. Usership and purchasing patterns are analysed. Socio-economic profile of tape renters is drawn. Brands and manufacturers are listed, market shares are compared. Advertising and promotion strategies are discussed. Retail distribution channels are evaluated. A future outlook is summarized, sales are forecast to 1992. Pre-recorded video is found to be a market with continuing growth potential following the introduction of low-priced titles. |
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