search query: @indexterm social classification / total: 35
reference: 8 / 35
Author: | Bowles, T. |
Title: | Does classifying people by lifestyle really help the advertiser? |
Journal: | European Research
1988 : FEB, VOL. 16:1, p. 17-24 |
Index terms: | CONSUMER RESEARCH SOCIAL CLASSIFICATION ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA