search query: @indexterm product failures / total: 35
reference: 22 / 35
| Author: | Marks, A. P. |
| Title: | The Sinclair C5 - an investigation into its development, launch and subsequent failure. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:1, p. 61-71 |
| Index terms: | ELECTRONICS INDUSTRY MARKETING PRODUCT DEVELOPMENT UNITED KINGDOM PRODUCT FAILURES |
| Language: | eng |
| Abstract: |
SCIMA