search query: @indexterm product failures / total: 35
reference: 19 / 35
Author: | Weinberger, M. G. Romeo, J. B. |
Title: | The impact of negative product news. |
Journal: | Business Horizons
1989 : JAN-FEB, VOL. 32:1, p. 44-50 |
Index terms: | PRODUCT FAILURES PRODUCT IMAGE PUBLICITY PRODUCTS CONSUMER INFORMATION |
Language: | eng |
Abstract: |
SCIMA