search query: @indexterm Marketing logistics / total: 35
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| Author: | Heinrich, D. |
| Title: | Distributionsstrategien in Handel und Industrie sind anzupassen! |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:12, p. 79-82 |
| Index terms: | MARKETING LOGISTICS PHYSICAL DISTRIBUTION MANAGEMENT STRATEGIC PLANNING |
| Language: | ger |
| Abstract: | Marketing logistics provides effective long-term measures for optimizing the delivery services. A review of the current situation reveals developments in the methods and techniques by which modern marketing logistics can meet future entrepreneurial requirements. The quality of delivery services is ranked just below the importance of product quality. Some benefits from the centralization of activities in a logistics system are highlighted. The application of the Pareto law and the life cycle principle is proposed for the segmentation of channels of distribution. Some strategic measures are offered in order to harmonize distribution in trade and industry. |
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