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| Author: | New, D. E. Schlacter, J. L. |
| Title: | Abandon bad R&D projects with earlier marketing appraisals. |
| Journal: | Industrial Marketing Management
1979 : NOV, VOL. 8:4, p. 274-280 |
| Index terms: | MARKET RESEARCH PRODUCT FAILURES R&D |
| Language: | eng |
| Abstract: |
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