search query: @indexterm Price level / total: 354
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| Author: | Simon, H. Kucher, E. |
| Title: | The European Pricing Time Bomb: And How to Cope with It |
| Journal: | European Management Journal
1992 : JUNE, VOL. 10, p.136-145 |
| Index terms: | PRICE POLICY PRICE LEVEL PROFIT |
| Language: | eng |
| Abstract: | In the face of enormous price differences between EC countries, it is of great strategic importance for survival and profitability to find a solution. A compromise is suggested between individually optimised prices in each country and a uniform European price: 'the European price corridor'. This solution takes account both of country-specific differences in prices and the unifying effect of the disappearance of the barriers between countries. |
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