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| Author: | Farris, P. W. Albion, M. S. |
| Title: | The impact of advertising on the price of consumer products. |
| Journal: | Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 17-35 |
| Index terms: | ADVERTISING CONSUMER GOODS PRICE LEVEL |
| Language: | eng |
| Abstract: |
SCIMA