search query: @indexterm Price level / total: 354
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| Author: | Fogg, C. D. Kohnken, K. H. |
| Title: | Price-cost planning: a systematic process that links marketing strategy with manufacturing cost-reduction plans. |
| Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.97-106 |
| Index terms: | PRICING PRICE LEVEL |
| Language: | eng |
| Abstract: |
SCIMA