search query: @indexterm PRICE LEVEL / total: 354
reference: 351 / 354
Author: | Monroe, K. B. Della Bitta, A. J. |
Title: | Models for pricing decisions. |
Journal: | Journal of Marketing Research
1978 : 3 AUG VOL.15 p.413-428 |
Index terms: | DECISION MAKING MARKET RESEARCH PRICE LEVEL |
Language: | eng |
Abstract: |
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