search query: @indexterm Price level / total: 354
reference: 351 / 354
| Author: | Monroe, K. B. Della Bitta, A. J. |
| Title: | Models for pricing decisions. |
| Journal: | Journal of Marketing Research
1978 : 3 AUG VOL.15 p.413-428 |
| Index terms: | DECISION MAKING MARKET RESEARCH PRICE LEVEL |
| Language: | eng |
| Abstract: |
SCIMA