search query: @indexterm PRICE LEVEL / total: 354
reference: 193 / 354
| Author: | Wagner, W. B. |
| Title: | The changing price dimension in purchasing. |
| Journal: | European Journal of Marketing
1987 : VOL. 21:1, p. 5-13 |
| Index terms: | PURCHASING PRICE LEVEL |
| Language: | eng |
| Abstract: | The development of industrial purchasing decision-making is outlined. New characteristics of the purchasing function are discussed. The interdependence of price and other purchase variables is analyzed. Vendor marketing strategy is studied. Macro-environmental dimensions of price decisions are listed. Questions of material shortages, government regulation, supplier cartels and social responsibility are discussed. Steps of an optimal value per price strategy are outlined. The importance of considering total product attributes is stressed. Methods of product price evaluation and marketplace gognizance are analyzed. Organizational factors of the price problem are mentioned. |
SCIMA